Voice Guide

When Can Passive Voice Be Preferable To Active Voice?

Key Takeaway: Passive voice can be preferable in cases where the recipient or the action is more important than the doer of the action. Passive voice is suitable when attempting to soften the impact of negative or critical statements. In certain situations, passive voice can be used to maintain objectivity or to create an air …

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Can “Into” Passive Voice?

Key Takeaways: Personalized ads and data processing are of significant importance in marketing, allowing businesses to tailor their advertising messages to specific individuals based on their preferences and behavior. However, it is necessary for businesses to have a legitimate business interest and a clear privacy policy to ensure transparency and protect users’ privacy. Passive voice …

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